How Top 1% SEO Pros Use ChatGPT

I'm going to show you exactly how to use
chat jbt for SEO from A to Z and don't
worry this won't be a bunch of Genera
chat GPT SEO tips instead I'm going to
build an SEO strategy from scratch using
a random website I'm Nathan gotch the
founder of gotch SEO which is where
marketers go to get predictable number
one rankings in Google so the random
site I'll be helping for free is
onpointfresh.com let's dive right now so
the first way we can use chat GPT is to
actually grade our existing SEO content
in this example I'm actually going to
take this one here tapered middle part
and we're going to use a very simple
prompt so all of these questions here
I've actually pulled directly from
Google's guidelines but I've also made
up a few of my own and then I just
pasted the content in and then what it
will do is it will actually grade the
content based on this criteria that we
have laid out so what I did here is I
just exported the entire site map from
screaming frog so I crawled their site
exported it and we're looking at here
all the indexable pages on this site and
what I did is I just added these little
columns so that now we can go through
and I can grade these specific pieces of
content then prioritize those that are
not simply where they should be the next
thing I want to do is we actually want
to optimize for expertise and really
what that means is you want to make sure
that all the content that we write on
our site is written or fact checked by a
subject matter expert let's just start
with the basics and the first is
obviously putting an author up here
above the fold and the second thing is
it's creating an author box and so what
I did is actually just pulled
information from the about page and just
did a simple prompt within a second I
have a nice little author bio I can use
I can show you what one really looks
like if you want to see my site so what
you're seeing right here is simply the
product of this simple prompt and then
the last thing you'll notice is if
you're on my actual personal brand
website you click on this little
extension up here you're going to see
that I have this about page schema okay
if you click on this markup you're going
to see this whole about page schema and
this is verified I actually took this
ran up the tools to verify that it works
and what this does just adds another
level of depth to this page to help
Google understand your site even better
build a little bit more trust it's not
going to have Monumental effects on your
rankings but we're talking about little
little changes that have compound
effects okay SEO is not just a one-time
thing that you do or a one-time action
that leads to these outcomes SEO is the
product of many microactions that
compound with each other that allow you
to drive rankings okay we're talking
about many many variables that that
drive performance and ranking so good
news is back in the day you'd have to
figure this out yourself not anymore you
can just go right in the chat gbt throw
in this simple little prompt and then it
will create the exact code that you need
to go and put on your site so then once
you have the code you can just go ahead
and paste it in here and validate that
it actually works any content that you
create especially informational content
you should always look for opportunities
to add external links into this content
to add more trust so I'd be looking for
any opportunity to add at least one or
even two external links into the content
because I want Google to crawl this page
and look at it as a resource the point
is that we're adding these little layers
to increase the Trust on the site so
every single informational asset you'll
find should do this and you'll see on
gotch SEO I do this throughout right
away within the first couple of
paragraphs I link out to Stanford Google
and I link out to another stanford-based
article here okay so I'm linking out to
these things intentionally I'm I want
Google to see that this is a resource
this is a very trusted page and so the
reason I'm doing this I'm just trying to
make that abundantly clear so always
look for opportunities to do that in
your content that's the first thing
second thing is is when we look towards
the bottom we also want to find certain
pages that I would consider to be trust
Pages if you're creating content like
any type of informational content that's
top of the funnel you should also create
an editorial guidelines page what I do
is I just put this little simple prompt
in here so and then it will just produce
this and nine times out of ten it's good
enough just go straight on your site
this is is just one quick way once again
to add another layer of trust to the
site and there's so many different pages
you can add to a site to you know
increase the trust even further I
actually analyzed tons of Fortune 500
companies to find all these different
pages that they have on their sites
because a lot of those sites they have a
lot of compliance related things that
they have to abide by you should really
model what they're doing okay so now we
want to do is we want to use chat GPT to
actually help us create content on our
website so ultimately what we want to do
is on a site like this we want to build
more topical Authority okay and there's
so many different ways to go about doing
this there's a lot of a lot of material
to work with here but I'll just show you
what I like to do when I'm thinking
about building more topic Authority so
I'll typically just go into ahrefs I
will set a filter here to show any
keywords that are ranking from positions
50 and Beyond you're going to find that
there's going to be a lot of intent
mismatches and so what do I mean by that
the intent mismatch is simply that the
keyword does not match the ranking URL
old money aesthetic and preppy stuff not
the same thing all right and you can
always verify that just by clicking the
serp and you'll see that when we look at
the top results has nothing to do with
old money aesthetic so it means that no
matter what you do with this URL it will
never rank for this keyword because that
intent mismatches completely off so with
that said what I'll do is when I see
that there is that intent mismatch it's
an indication that I need to create a
new URL to support this keyword simple
as that and the one that I found is
actually best beards for oval face and
you'll see that best beard styles for
men is what's ranking this URL so
clearly not the right URL for exactly
what we're going for here so this is
going to be the keyword that I'm going
to focus on here I'm going to show you
the hard way first is using completely
chat GPT and then I'll show you a medium
level as far as ease and then the third
option which is the easiest of all and
so we'll get to that one last but let's
start with the hardest one which is just
using chat GPT to do this all right so
what you're looking at here is a prompt
and this is part one you're going to use
this prompt to create a proper content
brief that we can then feed into chat
GBP e to create our article okay so I
put the prompt into chat gbt and now the
last part of this is actually we're
going to go here and we're just going to
copy this whole piece of content we're
going to go back to chat gbt and we're
just going to paste this in with the
prompt that we've given it and now what
it's going to do is it's going to give
us all the information we need about
this particular keyword okay and
ultimately it's going to give us all of
the most important keyword phrases that
are not only the most relevant to what
the core topic is but also how
frequently those things are mentioned
right because if they're mentioned a lot
then therefore it is an important thing
that we also need to mention so what
we've done essentially is we've
basically reverse engineered the
competitors to be able to have the
information we need to develop a very
good piece of content that's going to be
hyper relevant okay so now that we have
the relevant keywords that are directly
relevant to our core idea we're going to
want to use this second prompt and so
what we want to do is we want to get a
word count so this word count I actually
pulled from Surfer but if you want to
use chat gbt for this whole process all
you have to to do is just copy the
competitor's content again and put it
into chat gbt in it and just ask it to
tell you what the word count is okay and
then just repeat that for the top three
competitors and you'll get a rough idea
of what the workout should look like
next is we're going to inject the
keyword here that we're going after the
next thing here is a number three is you
want to actually put those keywords that
we did in this step in this section
right here okay we're going to put these
keyword ideas that we found in this
section and what chat GPT will do when
we do this it's going to use all of
these ideas to craft a very relevant
article so to get the headings just copy
this content and then put it into chat
gbt and I just say extract the headings
out of this content okay and then paste
it in there and then what it will do is
it will give you all of the headings for
this content and then you can repeat
this for the top three competitors that
way you have a nice kind of database of
headings to feed into chat gbt and
really this is basically our content
brief that we're feeding into chat GPT
and here's what it will put out and it's
pretty good just out of the gate does a
nice job and actually when I take this
content and put it through Surfer you'll
see that without doing anything it's a
solid 52. we haven't even hit the proper
word count that Surfers recommending we
haven't hit the proper amount of
headings or paragraphs and we haven't
even injected the keywords in here now
the shortcut is to actually use Surfer
stacked on top of chat gbt we're going
to go to the surf analyzer and then just
export these keywords out so all I did
here was I just pasted the keywords from
Surfer right in here and the next thing
we want to do is we want to go ahead and
do the headings as well now the good
news you actually don't have to do that
manually either when you have Surfer you
can actually just do insert headings
like this and Surfer will automatically
crawl the top competitors and then you
can actually just copy these headings
and then we'll put it into the prompt
copy this now we're going to go back
into chat gbt and we're going to do this
now with the the revised method which
I'm calling is the medium speed method
that we can do this okay so this
finished creating the content so now
what it is it pasted it into Surfer once
again a really really good are very
similar to the previous one so really
the difference between using the full
chat GPT process versus using chat gbt
and Surfer stack together is just going
to be a matter of budget if you have
chat GPT and you have server you might
as well use both because it's going to
be way more efficient but if you're just
using chat gbt then you're gonna it's
gonna take a little bit longer but the
outcome is going to be pretty much the
same you're not going to see a whole lot
of difference between using one versus
the other it's just a matter of speed
the next one is obviously the fastest
technique that you can use and I've
already published a video about this but
Surfer does have a new tool called the
surfer AI so what you do is you actually
go in here you click right with AI and
then you put your primary keyword in
there and I think for a credit it's
about 28 dollars I think for one so
you're basically paying 28 bucks for
Surfer to do everything I just showed
you 100 automated and ultimately you
don't have to do any work really at all
and this is what it came up with without
me doing anything I didn't even touch
this just right out of the gate I didn't
have to do any prompts I didn't have to
do a bunch of research I didn't have to
actually even optimize this this is just
right out of the gate a solid 82 and
that's for 28 bucks the point is like if
you have the budget this is probably the
best route because you can take this
content and then this is your starting
point now you can build upon this and
make it better and better okay it's not
perfect right it's not perfect at all
but it is a terrific starting point so
those are really the three options that
you have obviously just using chat GPT
purely will do the job using combo of
server and chat GPT once again will
definitely do the job but just using the
Straight Surfer AI option as well
definitely worth considering let's talk
a little bit about link building now
there's so many applications as far as
link building and using chat gbt but I
just want to show you one that is really
the most awesome and really no one talks
about this you can actually use chat gbt
to help you create link bait and Link
bait is really important we want to
create things that are really linkable
most of our backlinks are going to pages
on our site that actually deserve
backlinks right we don't want to be
driving links to pages that don't
deserve backlinks because just unnatural
so the simplest thing you can do is just
use a very simple prompt like this and
make sure you put replace this part with
whatever your industry is so all you
have to do is just put this little
prompt in here like this and we're just
going to pick any one of these and now
what's going to happen is chat gbt is
actually going to create all this code
for you it's going to give you the HTML
it's going to give you the CSS and then
lastly it's going to give you that
JavaScript so it all you have to do is
just take this code and go into
WordPress and then just download the wp
code or Plugin and you can enter this
code in here very simply so you can just
add new and then what you can do is you
just put the HTML in you put the CSS and
you put the JS code in then as a result
if you've done this well and of course
it's going to take some tweaking the
code's not going to be perfect you're
going to have to work through it a
little bit but the end result is you can
actually have something like this so
this page here I actually created 100
through chat gbt all I did was I just
took the short code that I created from
here and I put it in here and I added
some content just to beef it up a little
bit this is a solid asset now for my
blog and it's already got some links
it's got some organic traffic and this
is what you can do in your own business
too you can do this in any industry and
I can tell you most people are not doing
this all right so those are a few
actionable ways you can use chat GPT for
SEO like this video if you got value and
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much for watching and I'll see you in
the next one