Contact fields

What are contact fields?

Contact fields contain specific information about your contacts. Generally, a contact card contains information like the contact’s postal address, phone number, email address, job position, or the company they work at.

What information can you store in contact fields?

Contact information in LiveAgent can include:

• First and last name
• Avatar (photo/profile picture)
• Multiple email address
• Multiple phone numbers
• Timezone
• Gender
• Company and job position
• Language
• IP address
• Browser information (e.g., Google Chrome)
• Contact groups (e.g., VIP customers, Spanish speakers)
• Private notes (internal reminders – don’t call at 11:00 am, etc.)
• The contact’s tickets (all tickets submitted across various channels)

The LiveAgent software also lets you create unlimited custom contact fields so you can gather as much information about your prospects as you need.

For example, let’s say you want to store more information about your contacts than just the basics. In that case, you can create custom contact fields such as billing address, shoe size, car model, account number, birthday, or whatever else. 

What can you do with contact fields?

Besides storing additional CRM information about your customers, you can use contact fields to:

• Effectively filter through tickets and search your universal inbox
• Create automation rules that apply to only users with particular contact fields
• Fill custom values with API

How can I create custom contact fields?

1. Log in to LiveAgent.
2. Click on Configuration.
3. Click on System.
4. Click on Contact fields.
5. Click on the orange Create button.

6. Set a code name for your custom contact field. For example, it can be something like “hair_color” or “country.” Please note that only lowercase letters, numbers, hyphens, or underscores are allowed in the code. You may not use spaces.

7. Name your custom contact field. This time you can name it “Hair color” or “Country” without any formatting restrictions.
8. Click on Type and select the input option that suits you best. For example, you can choose from a textbox input, list box, checkbox, checkbox group, or postal address.
9. Optional: Click on the description and write a description for the custom contact field. The explanation can provide additional information regarding the contact field for you and your staff.
10. Select the Visibility option and choose whether to show the custom contact field when creating a contact.
11. Click on Create.

Alternatively, you can also create a unique contact field directly in your contacts. To do so, please:

1. Log in to LiveAgent.
2. Click on Customers.
3. Click on Contacts.
4. Click on the desired contact.
5. Click on Add field.
6. Click on Create field.

7. Following the instructions above, take steps 6-11. Please note that if you decide not to select the Always visible option in step 10, you will have to click “Add field” to see/select the contact field you created previously.

How can custom contact fields be useful?

More personalized service

Creating custom contact fields can help you personalize your sales, marketing, and support efforts. For example, let’s say a potential customer contacts you about the restocking of a particular pair of shoes in their size.

By recording their shoe size and the product ID they’re interested in, you’ll be able to reach out to them proactively once it’s back on the shelf. Doing so will also enable you to personalize future marketing campaigns. For example, in future email newsletters, you’ll be able to showcase styles they might be interested in or recommend similar styles in their size.

More knowledgeable service

Creating unique contact fields can help your agents provide better service for your customers. The more information you collect, the easier it will be to provide knowledgeable and relevant answers to customer questions. 

For example, let’s say you work in the automotive industry. A potential customer has been interested in a Mercedes AMG but is still on the fence about making a purchase. If you record this information in a unique contact field, you will be able to leverage it in the future. 

The next time they contact you, you can impress them by remembering the model and brand of car they were interested in. Then, they won’t have to repeat their wants and needs, which most customers consider poor customer service.

Improved customer satisfaction

By creating exceptional customer experiences with personalized and knowledgeable service, you’ll keep your customers satisfied with your company. Keeping them happy can lead to long-term relationships and provide additional advantages such as favorable reviews, brand advocacy, and repeat purchases.

More sales

The more satisfied your customers are with your service and marketing efforts, the more purchases they make. They also bring in new customers by recommending your business to others and sharing their positive experiences with friends and family. So, if you consistently provide exceptional customer service, you will create a beautiful cycle whereby your happy, loyal customers bring in new customers that keep generating revenue for your business.

Knowledge base resources

Want to learn more about contact fields? Our knowledge base, academy, and blog cover everything you need to know.

• How to set up and create contacts
• How to create contact groups
• Contact fields

LiveAgent Product Tour | Live Agent02:25

Live AgentMarch 10, 2021

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