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Why should you send customer thank you cards?
While customer appreciation emails are also a great way to show gratitude to customers, emails are usually read (if read at all) and deleted. However, a well-crafted printed thank you card/handwritten thank you note is more likely to be kept at least for a while and serve as a reminder of your brand. It’s an effective marketing strategy that can truly impress customers, improve their loyalty, and generate more referrals to your business.
Handwritten or printed?
Depending on the type and the size of your business, you may consider either sending printed business thank you cards or handwritten thank you notes. For a large organization looking to thank over 500 customers, printed cards would naturally make more sense. Handwritten notes are more suited for small businesses, solopreneurs, personal services, and B2B companies with a modest customer base.
In general, if time, budget, and resources allow, a handwritten client thank you note would make a better option as it will always make a bigger impact. The true authenticity in handwritten notes is what can make customers feel truly special and emotionally invested. And emotion is considered the biggest driver of loyalty in many industries. In fact, a study by CapGemini found that 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to. Moreover, 80% will promote brands they are loyal to among their family and friends.
How long should you wait to send thank you cards?
If you are managing business and you would like to appreciate your customers with a thank you note/card, the optimal time is preferably right after the event occurs. The general, rule is a few days within the event. For instance; when the customer purchases a product/service from your company. However, even if you do not manage to send a thank you note within the time frame, just know that not sending one is way worse.
Business thank you cards – Templates
What do you write in a thank you card for a customer? Below, are some business thank you cards – templates you can use as the basis for creating your own appreciation cards/notes.
Thanking for being a loyal customer
Hi ****,
Just a note to say hello and to let you know how grateful we are for having you as our loyal customer for the past few years.
We truly enjoy working with entrepreneurs like you who are committed to growing their successful business and we wanted to thank you for letting us help you.
Best wishes,
****
Thanking a customer for a purchase
Hey ****,
I’ve noticed your name come up quite a few times in recent months, so I just thought I’d take the time to personally thank you.
Judging by your purchases, I must admit you have an excellent taste in clothes! Remember that you can always swap them over if something doesn’t fit.
Take care,
****
Thanking a client for a referral
Dear ****,
Over half of my business comes from repeat clients and referrals. I greatly appreciate you thinking of me and sending a new client my way. I am sure I can help your friend find that unique beachfront home he is looking for. I already have a few beautiful properties in mind to show him.
Thanks again for your trust!
All the best,
****
Other ways to express gratitude towards your customers
There a couple of ways to express gratitude towards your customers.
Customer thank you cards and notes are a big part of customer appreciation.
However, there are many other ways. For instance; coupons, discounts, free products/services, and many more.
If you would like to learn more, read Customer appreciation ideas.
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Frequently Asked Questions
Why should you send customer thank you cards?
Sending customer thank you cards is an effective marketing strategy that can truly impress customers, improve their loyalty, and generate more referrals to your business.
How long should you wait to send thank you cards?
The general rule is a few days within the event. For instance, when the customer purchases a product/service from your company.
Printed or handwritten thank you cards?
In general, if time, budget, and resources allow, a handwritten client thank you note would make a better option as it will always make a bigger impact.
15 ways to show your customers that you care
Excellent customer service isn’t just about words. It’s about actions you take. Follow 15 rules, you won’t have to ever deal with losing customers again.
E-commerce thank you email templates
Check out E-commerce thank you email templates that'll help you establish trust with both new and existing customers. Copy & paste for free!
The article provides tips for writing a thank you email that is engaging and effective. The tips include: using a catchy subject line, starting with the appropriate greeting, expressing appreciation with specifics, humanizing the message, adding personalization, maintaining a professional tone, looking towards the future, saying thank you again, and ending with an appropriate closing phrase. The overall goal is to show genuine appreciation to the customer while also maintaining a professional tone.
15 ways to show your customers that you care
Create personalized experiences for customers by integrating videos, using exit-intent popups, live chat, and communicating across all channels. Train teams in customer experience communication to improve sales and service. Overcome challenges in healthcare customer service through innovative technologies like AI and machine learning. Prioritize customer satisfaction and show appreciation to build strong relationships.
