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What is multibrand?
Multi-brand add-on enables you to manage more than one brand at the same time. Each brand is characterized by multiple factors, which define it’s identity. These factors are email support addresses, Help Center, various widgets and plugins. Social media platforms, like Facebook or Twitter, also help you form your brand.
Watch a video about multibrand
A multi-brand strategy is a strategy employed by large companies that have multiple or “sister” brands. Each brand is responsible for its own pricing, product lines, channels of distribution, customer relationships, marketing, and supply chain. LiveAgent help desk software helps manage a multifunctional multi-brand strategy through its feature of product differentiation and branding strategies. The help desk software also provides analytics to track product performance and customer engagement for each brand. LiveAgent provides customer service integration, helping multiple brands stay connected and ensure customer satisfaction.
Topics
- Multi-branding strategy
- Market share
- Brand architecture
Video summary
In this video, marketing specialist Stephen Houraghan explains what multi-branding is, when and how to use this strategy, and how it can be leveraged to dominate a category or market. Multi-branding or flanker branding is a strategy used by established brands that introduces another brand into a specific category to increase market share and appeal to more specific audiences. The advantages are increasing market share and having a broader presence within the market, while the disadvantages are the risk of brand cannibalization and management issues.
Frequently Asked Questions
What does multibrand mean?
Multi-brand is an add-on to customer service software that allows you to manage and implement customer service of various brands within a given company with one system. Each brand is different and has different features, such as helpdesk, support email addresses, widgets, plugins, and social media platforms.
What are the benefits of using multibrand?
The benefits of multibrand include the ability to add multi-brand support email addresses, the ability to create help centers, add web widgets, configure phone numbers, and most of all, support multiple brands in one place.
Is it possible to use the multibrand feature in LiveAgent?
In LiveAgent you have the option of using the multibrand feature. It allows multi-channel service and management of various brands in one place. You can easily configure everything.
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Expert’s note
Expert’s noteMultibrand customer service software enables businesses to efficiently manage customer interactions across multiple brands, providing a seamless and personalized experience for customers.
LiveAgent Webinar 4: Multi Knowledgebase
The LiveAgent Multi-Knowledge Base feature allows businesses to manage multiple knowledge bases from one account, each for an additional $19 a month. There is no limit to the number of knowledge bases that can be added, and the feature is especially useful for businesses managing multiple brands or businesses under one support system. The feature also allows for SSL certification for added security.
