Organic Social Media (Explained)

Social media platforms facilitate information exchange. When this information exchange happens spontaneously or naturally, it is considered an organic process and the participants are an organic audience. The created and shared interchanges make up the organic social media. In the social media marketing context organic also means free.

Although often used for private purposes, social media platforms are also useful for work related and marketing activities. As a result many brands and companies incorporate social media marketing strategies in their marketing efforts to secure and possibly enhance growth rate. Good targeting and quality social media content can also increase conversion rates.

Whether you have a new brand or have been around for some time, maintaining a social media presence is necessary. Your existing audience and loyal followers want to stay informed about your improvements. Plus, they can improve your brands engagement rates by interacting on social media organically, by talking about your product or brand. Based on conversation rates, you can analyze and adjust your social media content. Also, social media algorithms can create customized feeds for your customers.

Organic content

Organic posts are of high quality if they provide valuable content.

Relevance

Long-winded social media posts about products and services can be discouraging. Concise blog posts which include images and videos are much fresher especially if you have pinpointed the target audience beforehand.

Timing

If you have a new product or service launch, keep posting regularly so that your audience stays in the picture. They can react immediately and create genuinely organic user-generated content.

Consistency

Building trust literally means that via organic content you are constructing and maintaining a relationship with your target and broader audience. You want to know what they say about you on social media channels and react to it. A trustful relationship is based on mutual benefits, where your customers can rely on your ongoing support.

We use social media platforms for professional as well as personal purposes. And yes, work-life balance is a challenge. Therefore it is very handy to have social media messages ticketed. So that you can focus on work and not get distracted.

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Frequently Asked Questions

Is organic social media dead?
No. But it has undoubtedly changed a lot. To use its potential, it is important to adapt to these changes. As long as people interact on social media, there will be an organic aspect to it.
Why post organic social content?
To maintain a social media presence of your brand, interact with and support current customers, inform them about news and groom your relationship as well as extend to broader audiences. Ideally, use organic in combination with paid social media.
Which social media is best for organic reach?
Those social media are best for organic reach which are visited most, Facebook, Twitter, Instagram and Viber amongst others.

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Expert’s note

Organic social media is a valuable tool for building brand loyalty and connecting with your audience through engaging content.

Andrej Saxon Sales manager

Paid social media

Paid social media refers to advertising on platforms for which businesses pay, offering increased exposure, speed, and frequency. Choosing the right platform and targeting audience segments are critical for effective campaigns. LiveAgent's social media help desk features streamline customer interactions. Paid social media offers benefits such as increased brand awareness and reaching specific customers. It requires a well-thought-out financial plan and tailored audience targeting. Integrating paid social media into marketing strategy can amplify reach, enhance audience targeting, and drive tangible results.

Organic vs Paid Social Media

Social media is a crucial platform for connecting, shopping, and marketing. Both organic and paid strategies have pros and cons. It's best to combine them for effective marketing. LiveAgent helps manage campaigns and customer service. Paid targets new audiences, while organic builds brand loyalty. Balancing both is key.